#6 On going back to trust again and again

Hello, 

The days are getting longer and spring is finally here. For us in London, it means we are reminded why London is the best city in the world (at least whilst the good weather lasted).

In the past month, many team members have been on holiday, many new team members joined us - we’ve been very busy in ramping up very exciting projects.

We are Projects by IF. We help our clients move faster, with less risk, by creating products and services that earn and maintain trust. We help our clients do 3 things:

- Grow in new markets.
- Deepen customer relationships.
- Derisk innovation.

Learn more or talk to us.

What we’ve been up to in the studio

Helping teams understand that trust is a critical factor in AI adoption

In the past month, we’ve been busy with talks and workshops, helping design and product teams understand why trust plays such an essential part in the adoption of products and services powered by new technologies, especially AI.

From Transport for London to Cisco, from Product for People to Stanford d.school we talked about how trust isn’t what you say but what you do, and it has to be experienced by users. And we talked about how seamless, frictionless experiences are no longer enough when it comes to AI enabled experiences. 

In true IF fashion, we showed how to translate this into products and touched upon how design patterns can help demonstrate trust. 

We love meeting teams for talks and workshops - get in touch with us if you want to know more about our Trust in AI talks and workshops offer. 

Continuing to explore mindful friction

Karina Lewis beautifully summarised our talk, Mindful friction for AI at Product for People.

Our Product Lead Dev explained how we’re supporting a big, public organisation adding moments of mindful friction to help users make effective, high-quality decisions alongside AI.

We’re now supporting the same organisation in developing and connecting its responsible AI approach to the ongoing delivery and improvement of AI-enabled products.

How can cities build better, cheaper, trustworthy services using generative AI?

We started working with a global philanthropic organisation and their partners to help eight cities around the world shape their responsible approach to public service AI with users at the centre. 

We’ve been exploring how AI for public services should be developed differently from AI developed in the private sector. We’ve also been inspiring city leaders to maximise the opportunity to bring real, impactful change with AI directly to residents. Stay tuned to hear more!

Coming up

London Data Week call for applications is now open!

London Data Week is back in town from July 7th and July 13th, organised by our friends at LOTI and Alan Turing Institute.  The call for application is open and there’s even a little grant available to support organisation hosting events.

What we have been reading

The Ada Lovelace Institute and the Alan Turing Institute have conducted two nationwide surveys to gauge the UK public’s awareness and perceptions regarding various applications of AI, as well as their experiences with related harms and expectations for future developments in governance. https://attitudestoai.uk/ 

Amazing work from FF studio and Sport England on redesigning the grants experience to achieve better outcomes. Their working prototype demonstrates how using modern software tools and real-time data cannot only provide a more efficient and effective experience for both funders and grant-seekers,  but also earn more trust. 

We’ve been hearing about the ideas of creating ‘nutrition labels’ for AI systems for a long time, and we’ve been advocating for more human-centred model cards as a way to increase transparency. So it’s great to see more examples of this in the wild, like these ‘Model Cards’ for health AI by the Coalition for Health AI. 

We join the crowds of enthusiastic supporters, welcoming the new Government Design Principle focusing on sustainability. Design principles are powerful tools in helping teams align and prioritise, and we’re looking forward to seeing this 11th principle put into action - and to finally seeing the planet recognised as a key stakeholder in the design and delivery of public services.

Until next month -

— The IF Team

Find us on LinkedIn and Medium for more insights and updates.